Fashion Shoot: The Alternative Store

"Fashion Shoot: The Alternative Store"

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It’s been almost 2 years since I last shot any fashion. A combination of lack of opportunities for it a lack of self confidence in this area to actively go looking for it. As a filmmaker, photography has always played second fiddle so I’ve never committed to photographing anything that requires too much planning because, to me, that’s what filmmaking is. Photography is the fun stuff, and that’s why my photos are very photojournalism-esque with people & places already there. I turn up as the final element to capture what’s on offer and that’s that. But I’m the first to call it and say it’s made for one dimensional shooting and too many frustrations resulting from a lack of control. But with fashion, it starts with my ideas as the first link in the chain and therefore gives me that control to get the photos I want, therefore, a true reflection of my eye and my craft. Better photography (real photography, in my opinion), but far more effort and, honestly, more chance of failure. I don’t like putting my name to crap, so I haven’t wanted to rush into shoots that will flop and of course, that underlying fear I mentioned has meant organising this has taken a while.

But, I’ve been working hard behind the scenes to make this happen since September and, last Friday, it finally came together. I finally tossed the great big monkey off my back. Piss off Monkey, noone wants you here. So here we go, these are my favourite shots from the shoot. Thanks to Annie Lapik, my Stylist and assistant, from Sheffield University Fashion Society. All clothes are from the awesome chaps at The Alternative Store and are modelled by the wonderful Queenie Mak.

Let me know what you think. All criticism welcome and, trust me, I’ve got a lot of my own issues with these, so let rip. Hopefully as time wears on, you’ll see more shoots and better photos. So bear with me. It should be a lot of fun. Enjoy! 

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Flickr Set Here.

Clothes: www.thealternativestore.net

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